Purchasing marketing data is one of the most proven marketing tools that really work. One of the main reasons why companies prefer to purchase opt-in lists is that they need it to be perfect. They can’t afford to waste time sending campaigns, hoping that one of the recipients will be interested. This is why mailing lists providers like The List Company makes sure that all their products are accurate and have a high rate of deliverability.
The List Company has one of the largest databases that contain over 14 million US businesses and 300 million US consumers. From telemarketing lists to specialty response list, you are guaranteed that the data you will purchase has been analyzed thoroughly to ensure the success of your campaign. For example, on their mortgage mailing list, they implement an exclusive enhanced mortgage profiling so your offers will be matched accurately to the most likely responders. They create data over proven statistics and based on multiple related fields. On consumers / telemarketing lists, they have files on behavior and purchasing patterns for most households. This type of data compiling guarantees that the list will contain the most detailed information available.
Let me share with you my latest web find. I believe both novice and advanced email marketers will appreciate what this site has to offer. Their main service is ViperMailer, a fully functional email marketing software that lets you send professional email campaigns easily.
So what is email marketing really? An excerpt from their site here:
As defined by ViperMailer, email marketing is a means for your company, group or publication to routinely maintain contact with your clients, contacts, or subscribers via an email building and express delivery system. People like to receive emails from familiar places rather than offers they did not want or ask for i.e. SPAM.
Here’s what you can do with ViperMailer email marketing software are:
Contact group / Email list management
User-friendly control panel
Newsletter campaign statistics - delivery, opened email and link click tracking
Powerful email creation editor that lets you use HTML, attachments and automated opt-out feature
Create proof users for graphical and spelling mistakes
Free professional mailer templates
What’s really great about this company is that they offer email marketing training for free. Simply click the Education tab to gain access on helpful resources and articles about email marketing. Here you will learn how to maximize your email marketing software, building trust with recipients, how to write effective campaigns, call to actions and many more. Aside from these great documents, you can even get a head start by reading the 19 Steps to Launching a Successful Email Marketing Campaign at www.EmailMarketingAuthority.com.
